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Search: subject:"Adoption factors/challenges"
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A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective
Nazir, Muhammad Arsalan
;
Rizwan, Hadia
;
Zhu, Xiaoxian
- In:
Qualitative market research : an international journal
28
(
2025
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10015324706
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