Habel, Johannes; Alavi, Sascha; Heinitz, Nicolas - In: AMS Review 13 (2023) 1, pp. 34-54
Given the pervasive ubiquity of data, sales practice is moving rapidly into an era of predictive analytics, using quantitative methods, including machine learning algorithms, to reveal unknown information, such as customers' personality, value, or churn probabilities. However, many sales...