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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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subject:"advertising effectiveness"
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Impact of CSR communication on brand business and social values
Louis, Didier
;
Lombart, Cindy
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 166-172)
.
2022
Persistent link: https://www.econbiz.de/10013281298
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