Search Results - subject:"Advertised reference price"

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences 12 (2022) 1, pp. 1-13

between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is …

Persistent link: https://www.econbiz.de/10014332980

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is …

Persistent link: https://www.econbiz.de/10012817828