Alniacik, Umit; Yilmaz, Cengiz - In: The AMFITEATRU ECONOMIC journal 14 (2012) 31, pp. 207-222
This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...
