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Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
47
Online-Marketing
47
Advertising
41
Werbung
41
Advertising effects
35
Werbewirkung
35
Social Web
26
Social web
26
Brand management
19
Markenführung
19
Viral marketing
16
Virales Marketing
16
advertising
16
USA
15
United States
15
International marketing
14
Internationales Marketing
14
Brand image
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Beziehungsmarketing
10
Online retailing
10
Online-Handel
10
Relationship marketing
10
social media
7
Direct marketing
6
Direktmarketing
6
Distribution channel
6
Marketing
6
Vertriebsweg
6
Brand
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Emotion
5
Markenartikel
5
Mobile Marketing
5
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Article
122
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English
122
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Wilbur, Kenneth C.
5
Katona, Zsolt
4
Gordon, Brett R.
3
Grewal, Dhruv
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Schweidel, David A.
3
Shin, Jiwoong
3
Sridhar, Shrihari
3
Stephen, Andrew T.
3
Batra, Rajeev
2
Becker, Maren
2
Bello, Daniel C.
2
Bezawada, Ram
2
Bleier, Alexander
2
Brooks, Gillian
2
Chandukala, Sandeep R.
2
Currim, Imran S.
2
Grewal, Rajdeep
2
Herhausen, Dennis
2
Hoffmann, Arvid O. I.
2
Karniouchina, Ekaterina V.
2
Kumar, V.
2
Leeflang, Peter
2
Moe, Wendy W.
2
Moore, William L.
2
Reinartz, Werner J.
2
Shankar, Venkatesh
2
Srinivasan, Raji
2
Stremersch, Stefan
2
Trusov, Michael
2
Verhoef, Peter C.
2
Wedel, Michel
2
Wies, Simone
2
Aaker, David A.
1
Agrawal, Nidhi
1
Allard, Thomas
1
Anderson, Erin
1
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Journal of marketing
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
309
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International marketing review
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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ECONIS (ZBW)
122
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1
The effect of content on zapping in TV
advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
6
The impact of
advertising
creative strategy on
advertising
elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
7
Inefficiencies in digital
advertising
markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
Does it pay to be real? : understanding authenticity in TV
advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
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