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~person:"Franses, Philip Hans"
~isPartOf:"Econometric Institute research papers"
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Franses, Philip Hans
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Call center performance with direct response
advertising
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2017
Persistent link: https://www.econbiz.de/10011659202
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2
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
needs to recall the previous prices of all brands. To be able to respond to
advertising
, one has to read the newspaper in …
Persistent link: https://www.econbiz.de/10003754335
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