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~person:"Mueller, Barbara"
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Werbung
20
Advertising
18
Advertising effects
17
Werbewirkung
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15
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15
Internationales Marketing
11
International marketing
10
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English
33
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Mueller, Barbara
Pelsmacker, Patrick de
91
Kaiser, Harry M.
88
Gierl, Heribert
80
Kreutzer, Ralf T.
70
Eisend, Martin
68
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
49
Dens, Nathalie
47
Wilbur, Kenneth C.
43
Diehl, Sandra
42
Peitz, Martin
42
Bruhn, Manfred
41
Goldfarb, Avi
39
Pepels, Werner
39
Septianto, Felix
39
Silk, Alvin J.
39
Franses, Philip Hans
38
Nilssen, Tore
38
Tucker, Catherine
38
Rossiter, John R.
37
Meffert, Heribert
36
Stafford, Marla Royne
36
Terlutter, Ralf
36
Fritz, Wolfgang
35
Saffer, Henry
35
Sørgard, Lars
35
Fantapié Altobelli, Claudia
33
Berndt, Ernst R.
32
Ghose, Anindya
32
Huber, Frank
32
Reijmersdal, Eva A. van
32
Yoon, Sukki
32
Laussel, Didier
31
Pauwels, Koen
31
Skiera, Bernd
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International journal of advertising : the quarterly review of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Digital formations
2
Handbook of research on international advertising
2
Journal of advertising research
2
Advertising theory
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
Journal of promotion management : innovations in planning and applied research
1
Measurement and research methods in international marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
2
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1
Forty years of cross-cultural
advertising
research in the International Journal of
Advertising
: a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Exploring antecedents of attitudes and skepticism towards pharmaceutical
advertising
and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
4
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in
advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
5
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
6
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
7
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
8
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
9
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
10
A multi-country examination of hard-sell and soft-sell
advertising
: comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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