Search Results - subject:"Advertising Agencies"

Buy, boycott or blog : Exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, Gayle; Mortimer, Kathleen; Dickinson, Sonia; … - In: European Journal of Marketing 46 (2012) 3/4, pp. 387-405

Purpose – The purpose of this study is to examine the concept of consumer power, in particular the power or bloggers in the online environment and how this might be applied to the regulation of advertising. Design/methodology/approach – Utilising Denegri‐Knott's (2006) four on‐line power...

Persistent link: https://www.econbiz.de/10014722812

Creative managers and managing creativity: a hermeneutic exploration

Granot, Elad - In: American Journal of Business 26 (2011) 2, pp. 161-182

Purpose – The purpose of this paper is to explore how executives assimilate creativity in business‐to‐business (B2B) services. Design/methodology/approach – The author employed an inductive, qualitative research approach to elicit and explore the definition and interpretation and...

Persistent link: https://www.econbiz.de/10014667962

A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

Carter, M. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011764

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Velarde, F. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011768

Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)

Middleton, D. - In: Strategic Direction 27 (2011) 11

Persistent link: https://www.econbiz.de/10015011778

The battle for screen survival (new opportunities for cinema advertising)

In: Strategic Direction 28 (2011) 1

Persistent link: https://www.econbiz.de/10015011792

The Dentsu way : secrets of cross switchmarketing from the world's most innovative advertising agency

Sugiyama, Kotaro - 2011

Persistent link: https://www.econbiz.de/10009172223

The real mad men : the renegades of Madison Avenue and the golden age of advertising

Cracknell, Andrew - 2011

Persistent link: https://www.econbiz.de/10009496807

Implementing diversity strategies : The challenges facing minority focused advertising agencies

Ambwani, Vinita P.; Heslop, Louise; Dyke, Lorraine S. - In: Equality, Diversity and Inclusion: An International Journal 30 (2011) 4, pp. 332-349

advertising agencies and propose modification to the existing framework of agency selection process. Design … advertising agencies differentiate themselves by specializing in campaigns targeting minority populations. Several barriers to … selection will lead to differentiation opportunities for advertising agencies and potential business for clients. Originality …

Persistent link: https://www.econbiz.de/10014719987

Diverging responsibilities: reflections on emerging issues of responsibility in the advertising business

Malmelin, Nando - In: Business Strategy Series 11 (2010) 1, pp. 43-53

in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies … in focused interviews. The interviews were conducted with the managers of the five biggest advertising agencies in … businesses in the advertising industry. Findings – Executives of advertising agencies consider it their prime responsibility to …

Persistent link: https://www.econbiz.de/10014689402