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Search: subject:"Advertising Representation"
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advertising recognition
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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The prevalence and portrayal of Asian Americans in advertising : a comparative content analysis over three decades
Brinson, Nancy Howell
;
Hubbard, Katharine
;
Berry, Dana
- In:
International journal of advertising : the review of …
44
(
2025
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10015531718
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2
"Branded, biased and it wants to sell a product" : typical ad representations influence the effect of ad recognition : a mixed-method research
Buvár, Ágnes
;
Orosz, Gábor
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10012200471
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