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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Green marketing"
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Search: subject:"Advertising effects"
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Green marketing
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
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Television advertising
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Video game
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Target group
19
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Experiment
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Brand image
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Markenimage
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Internet marketing
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Online-Marketing
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Product Placement
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Product placement
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Advertising planning
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Emotion
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Print advertising
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Armstrong Soule, Catherine A.
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Carlson, Jeffrey R.
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Cervellon, Marie-Cécile
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Fernando, Angeline Gautami
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Fowler, Aubrey R.
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Fox, Alexa K.
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Kahle, Lynn
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Kareklas, Ioannis
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Kim, Chung-hyun
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Kronrod, Ann
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Ku, Hsuan-hsuan
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Lee, Christopher
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Lee, Eun Mi
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Matthes, Jörg
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Minton, Elizabeth
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Muehling, Darrel D.
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Naderer, Brigitte
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Oakley, Jared
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Orth, Ulrich R.
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Paço, Arminda M. Finisterra do
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Reece, Bonnie B.
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Reich, Brandon J.
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Reis, Rosa
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Rifon, Nora J.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
7
Journal of marketing communications
7
Green advertising and the reluctant consumer
5
Journal of promotion management : JPM
5
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
Journal of advertising research
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Nepalese journal of economics : a publication of Uniglobe College
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asian Journal of Management Science and Applications
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
Global business review
1
Gouvernance et société
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of trade and global markets
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
3
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
4
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
5
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
6
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
7
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
8
It ain't easy being green : macro, meso, and micro green advertising agendas
Fowler, Aubrey R.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 119-132
Persistent link: https://www.econbiz.de/10009762978
Saved in:
9
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
Saved in:
10
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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