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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Advertising effects
34
Werbewirkung
34
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
8
Germany
8
Austria
7
Österreich
7
Advertising
6
Werbung
6
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Werbeplanung
5
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4
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Konsumgütermarketing
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Markenartikel
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Theorie
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Theory
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Direct marketing
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Direktmarketing
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Messung
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Print advertising
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31
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Gierl, Heribert
7
Großmann, Tina
2
Hofer, Natalie
2
Rametsteiner, Harald
2
Backhaus, Christof
1
Baetzgen, Andreas
1
Bergkvist, Lars
1
Biruhs, Thomas
1
Blohm, Inga
1
Bombe, Sandra
1
Braun, Ottmar
1
Brunner, Christian Boris
1
Chmelir, Wolfgang
1
Dahlhoff, Hans-Dieter
1
Dechêne, Christian
1
Dens, Nathalie
1
Draskowitsch, Klaus
1
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1
Esch, Franz-Rudolf
1
Evanschitzky, Heiner
1
Fahrleitner, Peter
1
Farsky, Mario
1
Gau, Daniela
1
Gawlowski, Dominika
1
Goertz, Susanne
1
Hoffmann, Stefan
1
Klaghofer, Kathrin
1
Korzen, Eva Janina
1
Köten, Nurdane
1
Maxl, Emanuel
1
Mayerhofer, Wolfgang
1
Niederauer, Christian
1
Pelsmacker, Patrick de
1
Pogoda, Andreas
1
Reiss, Juliet S.
1
Riefler, Petra
1
Rossiter, John R.
1
Sattler, Henrik
1
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1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
34
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1
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
2
Der Einfluss des Abwechslungsbedürnisses auf die Bildung markenbezogener Werbe- und Produkteinstellungen von Konsumenten
Dechêne, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003956951
Saved in:
3
Vampire in der Werbung : die Bedeutung der Blickregistrierung für die Werbewirkungsmessung
Hofer, Natalie
;
Klaghofer, Kathrin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003956954
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4
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
5
Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
Saved in:
6
Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
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7
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
8
Der Atmosphärenwert von Schrift
Gierl, Heribert
;
Schweidler, Janine
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10008658471
Saved in:
9
Vergleichende Werbung - Wirkung, Gestaltung und Rahmenbedingungen
Riefler, Petra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003819801
Saved in:
10
The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.
;
Bergkvist, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
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