//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Klapper, Daniel"
~subject:"Fernsehprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
Advertising effects
11
Werbewirkung
11
Advertising
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Brand management
3
Deutschland
3
Fernsehwerbung
3
Germany
3
Markenführung
3
Sport event
3
Sportveranstaltung
3
Television advertising
3
Auswahl
2
Brand image
2
Consumer goods marketing
2
Consumption theory
2
Econometric model
2
Estimation
2
Konsumgütermarketing
2
Konsumgütermarkt
2
Konsumtheorie
2
Markenimage
2
Measurement
2
Meinung
2
Messung
2
Multigruppenanalyse
2
Netherlands
2
Niederlande
2
Opinion
2
Schätzung
2
Selection
2
Sportmarketing
2
Sports marketing
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Klapper, Daniel
Pelsmacker, Patrick de
4
Romaniuk, Jenni
4
Kent, Robert J.
3
Russell, Cristel Antonia
3
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Dens, Nathalie
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Hartmann, Wesley R.
2
Jayapal, Jegan
2
Lajos, Joseph
2
Matthes, Jörg
2
McEvoy, Chad D.
2
Morse, Alan L.
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
2
Swaminathan, Srinivasan
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Baños-Pino, José
1
Beasley, Fred
1
Bellman, Steven
1
Best, Sabine
1
Bir, Ali Atif
1
Blohm, Inga
1
Böringer, Christian
1
Calder, Bobby J.
1
Chan, Fong Yee
1
Cho, Yoon C.
1
Choi, Jungsil
1
Choi, Sejung Marina
1
Cobbs, Joe
1
Dahl, Stephan
1
Davis, Robert
1
Dawes, John G.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->