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~person:"Klapper, Daniel"
~subject:"Internet marketing"
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Search: subject:"Advertising effects"
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Internet marketing
Advertising effects
11
Werbewirkung
11
Advertising
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand
4
Markenartikel
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Online-Marketing
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Klapper, Daniel
Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
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Sahni, Navdeep S.
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Bellman, Steven
8
D'Annunzio, Anna
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Zhu, Yi
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7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Rao, Justin M.
6
Reijmersdal, Eva A. van
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Schwartz, Eric M.
6
Shin, Woochoel
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International journal of electronic commerce : IJEC
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Advertising
effects
under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
3
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
4
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
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