Search Results - subject:"Advertising message"

Environmental messaging, corporate values, online engagement and purchase behavior : a study of green communications among eco-friendly coffee retailers

Suttikun Chompoonut; Patcharaporn Mahasuweerachai; … - In: Journal of hospitality and tourism insights 8 (2025) 3, pp. 1073-1094

Persistent link: https://www.econbiz.de/10015272384

Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

Effects of different types of framing in advertising messages on human decision behaviour

Burböck, Birgit; Kubli, Viktoria; Maček, Anita; … - In: International journal of diplomacy and economy 5 (2019) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10012020378

The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising

Kim, Dong Hoo; Yoo, Jinyoung Jinnie; Lee, Wei-Na - In: Journal of marketing communications 24 (2018) 7, pp. 734-745

Persistent link: https://www.econbiz.de/10011927624

How to develop brand attachment in various product categories?

Shabani Nashtaee, Mitra; Heidarzadeh Hanzaei, Kambiz; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 1198-1220

Purpose The purpose of this paper is to identify the best interactions between sales promotion and advertisement plans as the resources of the brand attachment and its consequences in durable and fast-moving consumer goods. Design/methodology/approach The mixed methods research in the form of...

Persistent link: https://www.econbiz.de/10014674894

Impact of online advertising on adolescent’s brand attitudes

Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing Intelligence & Planning 35 (2017) 6, pp. 706-723

Purpose The purpose of this paper is to investigate the impact of online advertising on advertising message involvement …

Persistent link: https://www.econbiz.de/10014947494

How to develop brand attachment in various product categories?

Nashtaee, Mitra Shabani; Hanzaei, Kambiz Heidarzadeh; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1198-1220

Persistent link: https://www.econbiz.de/10011796590

Impact of online advertising on adolescent's brand attitudes

Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723

Persistent link: https://www.econbiz.de/10011797790

A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects

Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502

Persistent link: https://www.econbiz.de/10011798721

Forgotten classics: Motivation in Advertising , by Pierre Martineau (1957)

Beard, Fred - In: Journal of Historical Research in Marketing 8 (2016) 4, pp. 585-594

during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advertising message …

Persistent link: https://www.econbiz.de/10014873447