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To offer or not to offer? : bullet screen strategies for competing video platforms with vertical differentiation
Zhu, Xingzhen
;
Li, Li
;
Li, Jing
- In:
Journal of retailing and consumer services
82
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015441094
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Advertising competition on the internet : operational and strategic considerations
Liu, Dengpan
;
Mookerjee, Vijay S.
- In:
Production and operations management : the flagship …
27
(
2018
)
5
,
pp. 884-901
Persistent link: https://www.econbiz.de/10011969999
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