Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising recognition"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
9
Werbung
9
Advertising effects
8
Werbewirkung
8
Consumer behaviour
7
Konsumentenverhalten
7
advertising recognition
6
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Influencer
4
Advertising recognition
3
Native advertising
3
Sponsoring
3
Sponsorship
3
Marketing
2
Marketing management
2
Marketingmanagement
2
persuasion knowledge
2
sponsorship transparency
2
Advertising liking
1
Auskunftspflicht
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Computerspiel
1
Corporate disclosure
1
Credibility
1
Disclosure regulation
1
Eye-tracking
1
Facebook
1
Fernsehwerbung
1
Glaubwürdigkeit
1
Influencer advertising
1
Influencer collaboration
1
Influencer marketing
1
Influencer-product congruence
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Buvár, Ágnes
1
Chang, Chin-I.
1
Chen, Si
1
Chen, Tser Yieth
1
Deng, Fengyi
1
Evans, Nathaniel J.
1
Jánská, Michaela
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Krouwer, Simone
1
Leng, Ho Keat
1
Munnukka, Juha
1
Orosz, Gábor
1
Paulussen, Steve
1
Poels, Karolien
1
Sundermann, Gerrit
1
Toh, Chee Yong
1
Tuo, Muyuan
1
Vacurová, Zuzana
1
Wojdynski, Bartosz W.
1
Yeh, Tsai Lien
1
Zhang, Zichen
1
Žambochová, Marta
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing
1
Journal of retailing and consumer services
1
Spanish journal of marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying and categorizing influencers on Instagram with eye tracker
Jánská, Michaela
;
Žambochová, Marta
;
Vacurová, Zuzana
- In:
Spanish journal of marketing
28
(
2024
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10015190156
Saved in:
2
Born for marketing? : the effects of virtual versus human influencers on brand endorsement effectiveness : the role of
advertising
recognition
Deng, Fengyi
;
Tuo, Muyuan
;
Chen, Si
;
Zhang, Zichen
- In:
Journal of retailing and consumer services
80
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015114723
Saved in:
3
Hope you're not totally commercial! toward a better understanding of
advertising
recognition
's impact on influencer marketing effectiveness
Sundermann, Gerrit
;
Munnukka, Juha
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 237-254
Persistent link: https://www.econbiz.de/10015424177
Saved in:
4
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
5
The covert
advertising
recognition
and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
6
"Branded, biased and it wants to sell a product" : typical ad representations influence the effect of ad recognition : a mixed-method research
Buvár, Ágnes
;
Orosz, Gábor
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10012200471
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
8
How different advertising formats and calls to action on videos affect
advertising
recognition
and consequent behaviours
Chen, Tser Yieth
;
Yeh, Tsai Lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
9
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
