Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising value"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
37
Konsumentenverhalten
36
Advertising
35
Advertising effects
35
Werbewirkung
35
Werbung
35
Internet marketing
29
Online-Marketing
29
Social Web
21
Social web
21
Advertising value
15
advertising value
14
Brand
5
Markenartikel
5
Viral marketing
5
Virales Marketing
5
attitude
5
purchase intention
5
Brand image
4
Consumer motivation
4
Facebook
4
Kaufmotiv
4
Markenimage
4
Mobile Marketing
4
Mobile marketing
4
Mobile phone
4
Mobiltelefon
4
Purchase intention
4
Structural equation model
4
Strukturgleichungsmodell
4
entertainment
4
informativeness
4
Advertising Value
3
Brand management
3
Data protection
3
Datenschutz
3
Influencer
3
Kaufentscheidung
3
Markenführung
3
Purchase decision
3
more ...
less ...
Online availability
All
Undetermined
33
Free
5
CC license
2
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
research-article
3
Article
1
Aufsatz im Buch
1
Book section
1
Language
All
English
42
Undetermined
1
Author
All
Abbasi, Amir Zaib
3
Arora, Taanika
3
Ding Hooi Ting
2
Jayswal, Mitesh
2
Karamchandani, Shikha
2
Khanna, Uday
2
Malone, Timothy
2
Mehta, Anushree
2
Saxena, Anant
2
Sharma, Anshuman
2
Wong, Winifred
2
ABM Shahidul, Islam
1
Abeele, Elisabeth van den
1
Acikgoz, Fulya
1
Agarwal, Bhawna
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Al-Okaily, Manaf
1
Ali, Faizan
1
Andriani, Prima
1
Baetzgen, Andreas
1
Beuckels, Emma
1
Bezbaruah, Subhalakshmi
1
Bigné Alcañiz, J. Enrique
1
Brahmbhatt, Kuldeep
1
Branco, Frederico
1
Bright, Laura F.
1
Burnaz, Sebnem
1
Butt, Irfan
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chetioui, Youssef
1
Chittipa Ngamkroeckjoti
1
Costa, Catarina
1
Dahlén, Micael
1
Dang Khoa Tran
1
De Battista, Ivan
1
Dodoo, Naa Amponsah
1
Dwivedi, Rohita
1
Falcão, João
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
6
Journal of promotion management : innovations in planning and applied research
3
Vision : the journal of business perspective
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of contemporary marketing science
2
Journal of internet commerce
2
Asia Pacific journal of marketing and logistics
1
Cogent Business & Management
1
Cogent business & management
1
Global business review
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of economic research
1
International journal of economics and business research : IJEBR
1
Journal of Fashion Marketing and Management
1
Journal of Hospitality and Tourism Technology
1
Journal of Indian business research
1
Journal of Research in Interactive Marketing
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Management dynamics in the knowledge economy
1
Marketing intelligence & planning
1
Recent developments in Vietnamese business and finance
1
Technological forecasting & social change : an international journal
1
Vision
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Other ZBW resources
3
EconStor
1
RePEc
1
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the determinants of perceived
advertising
value
and attitudes toward fast-food native advertisements
Schembri, Jamil
;
De Battista, Ivan
- In:
Journal of contemporary marketing science
8
(
2025
)
2/3
,
pp. 173-198
Persistent link: https://www.econbiz.de/10015549557
Saved in:
2
Linkages between
advertising
value
perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
Vision : the journal of business perspective
28
(
2024
)
5
,
pp. 607-620
Persistent link: https://www.econbiz.de/10015156786
Saved in:
3
How consumer-centric personalization enhances
advertising
value
: an empirical study on instagram ad effectiveness
Ul Haq, Inam
;
Mazhar, Bilal
;
Maqsood, Fatima
;
Nawaz, …
- In:
Journal of internet commerce
24
(
2025
)
4
,
pp. 260-286
Persistent link: https://www.econbiz.de/10015509270
Saved in:
4
The effects of personalisation on
advertising
value
and attitude in the case of Indonesian e-marketplace
Andriani, Prima
;
Nugroho, Sahid Susilo
- In:
International journal of internet marketing and …
22
(
2025
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10015468237
Saved in:
5
Why do users follow sponsored influencer content? : toward a deeper understanding of consumption-related user motivations
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal of internet marketing and …
22
(
2025
)
3
,
pp. 286-312
Persistent link: https://www.econbiz.de/10015470359
Saved in:
6
Does social media
advertising
value
influence women's dietary supplement purchase intentions? : the mediating role of eWOM
Al-Dmour, Hani
;
Sweiti, Shatha Awni
;
Shishan, Farah
; …
- In:
International journal of business information systems : …
50
(
2025
)
2
,
pp. 258-280
Persistent link: https://www.econbiz.de/10015472452
Saved in:
7
The effect of social media influencers' content characteristics on millennial consumer' engagement on Facebook brand pages
Ghosh, Mollika
;
ABM Shahidul, Islam
- In:
Journal of contemporary marketing science
8
(
2025
)
2/3
,
pp. 146-172
Persistent link: https://www.econbiz.de/10015549552
Saved in:
8
Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement,
advertising
value
and advertising effectiveness
Abeele, Elisabeth van den
;
Beuckels, Emma
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
44
(
2025
)
3
,
pp. 484-515
Persistent link: https://www.econbiz.de/10015531712
Saved in:
9
Effect of mid-roll video
advertising
value
and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention
Jakkrit Thavorn
;
Puripat Trichob
;
Worasak Klongthong
; …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-22
contributions, the result not only strengthens the importance of the
advertising
value
theory as a framework to explain the impact …
Persistent link: https://www.econbiz.de/10014429098
Saved in:
10
Effect of mid-roll video
advertising
value
and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention
Thavorn, Jakkrit
;
Trichob, Puripat
;
Klongthong, Worasak
; …
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-22
contributions, the result not only strengthens the importance of the
advertising
value
theory as a framework to explain the impact …
Persistent link: https://www.econbiz.de/10014505669
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
