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  • Search: subject:"Advocacy"
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Year of publication
Subject
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Consumer behaviour 132 Konsumentenverhalten 128 advocacy 116 Advocacy 107 Brand management 85 Markenführung 85 Relationship marketing 72 Beziehungsmarketing 70 Corporate social responsibility 65 Corporate Social Responsibility 63 Social Web 61 Social web 61 Brand image 54 Markenimage 54 Brand 50 Markenartikel 50 Nonprofit organization 45 Nonprofit-Organisation 45 Interessenpolitik 38 Lobbying 38 Customer satisfaction 36 Kundenzufriedenheit 36 Internet marketing 31 Online-Marketing 31 Service quality 31 Dienstleistungsqualität 29 Nichtregierungsorganisation 27 Non-governmental organization 26 Emotion 25 Public relations 25 Öffentlichkeitsarbeit 23 Brand advocacy 20 Corporate reputation 20 Holiday behaviour 20 Urlaubsverhalten 20 Welt 20 World 20 Firmenimage 19 Confidence 18 Corporate social advocacy 18
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Online availability
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Undetermined 411 Free 189 CC license 32
Type of publication
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Article 573 Book / Working Paper 118 Journal 1
Type of publication (narrower categories)
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Article in journal 386 Aufsatz in Zeitschrift 386 research-article 64 Working Paper 34 Arbeitspapier 19 Graue Literatur 19 Non-commercial literature 19 Article 17 Bibliographie 8 Aufsatz im Buch 7 Book section 7 review-article 7 review 4 Conference paper 2 Konferenzbeitrag 2 case-report 2 conceptual-paper 2 Hochschulschrift 1 Thesis 1 non-article 1
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Language
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English 557 Undetermined 124 Italian 3 German 2 Portuguese 2 Spanish 2 French 1 Romanian 1
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Author
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Strong, Debra A. 9 Kim, Jung 7 Ahmad, Naveed 5 Guo, Chao 5 Hoag, Sheila 5 Honeycutt, Todd 5 Kim, Jung Y. 5 Kumar, Vikas 5 Roberson, Brian 5 Anderson, Robert D. 4 Borders, Aberdeen Leila 4 Ecker-Ehrhardt, Matthias 4 Hertwig, Markus 4 Kovenock, Dan 4 Phau, Ian 4 Shimul, Anwar Sadat 4 Siddique, Irfan 4 Wooldridge, Judith 4 Yeh, Ying-Pin 4 Zadrozny, Peter A. 4 Afego, Pyemo N. 3 Ahmad, Aqeel 3 Aksoy, Nilsah Cavdar 3 Aljarah, Ahmad 3 Asheer, Subuhi 3 Blaufus, Kay 3 Bob, Jonathan 3 Coffman, Julia 3 Denedo, Mercy 3 Elliot, Statia 3 Gerteis, Margaret 3 Hasseldine, John 3 Haupt, Martin 3 Hite, Peggy A. 3 Hsiao, Chih-Hui 3 Hydock, Chris 3 Ibrahim, Blend 3 Kalam, Abul 3 Kaushal, Vikrant 3 Kaushik, Arun Kumar 3
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Institution
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Mathematica Policy Research 22 Economics Research, World Bank Group 4 Institute of Social Studies (ISS) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Abteilung "Marktprozesse und Steuerung", Wissenschaftszentrum Berlin für Sozialforschung (WZB) 1 Accenture-Stiftung 1 Agricultural Marketing Service, Department of Agriculture 1 Agricultural and Applied Economics Association - AAEA 1 Asian Development Bank 1 Asian Development Bank (ADB) 1 Banca d'Italia 1 Banyan <Chennai> 1 CESifo 1 Center for Tobacco Control Research and Education, UC San Francisco 1 Department of Economics, School of Business 1 EconWPA 1 HAL 1 International Institute of Social Studies of Erasmus University (ISS), The Hague 1 International Monetary Fund (IMF) 1 London School of Economics (LSE) 1 NET Institute 1 Robert Schuman Centre for Advanced Studies (RSCAS), European University Institute 1 School of Communication Management <Bruchsal> 1 Science and Technology Policy Research (SPRU), School of Business, Management and Economics 1 Terry College of Business, University of Georgia 1 Trade and Agriculture Directorate, Organisation de Coopération et de Développement Économiques (OCDE) 1 UNICEF, Division of Policy and Practice 1 UNICEF,Division of Policy and Practice 1 Université Paris-Dauphine (Paris IX) 1 arqus - Arbeitskreis Quantitative Steuerlehre 1 eSocialSciences 1
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Published in...
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Mathematica Policy Research Reports 22 Nonprofit Policy Forum 18 Nonprofit and voluntary sector quarterly 15 Corporate communications : an international journal 13 Journal of business research : JBR 13 The Journal of Adult Protection 8 The journal of product & brand management 8 Journal of retailing and consumer services 7 Journal of travel and tourism marketing 7 Social Science & Medicine 7 Nonprofit management & leadership 6 The journal of environment & development : a review of international policy 6 Corporate social responsibility and environmental management 5 International journal of consumer studies 5 Journal of communication management 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 Journal of vacation marketing 5 Management communication quarterly : an international journal 5 The service industries journal 5 Forest Policy and Economics 4 International journal of business communication : IJBC ; a publication of the Association of Business Communication 4 International journal of hospitality management 4 Journal of cultural management and cultural policy 4 World development : the multi-disciplinary international journal devoted to the study and promotion of world development 4 Accounting, Auditing & Accountability Journal 3 Administrative Sciences : open access journal 3 Canadian journal of development studies 3 Children and Youth Services Review 3 Climate policy 3 Consumer Behavior in Tourism and Hospitality 3 Health Policy 3 Health, Nutrition and Population (HNP) Discussion Paper Series 3 International journal of contemporary hospitality management 3 International journal of internet marketing and advertising : IJIMA 3 Journal of Business Ethics 3 Journal of Communication Management 3 Journal of Product & Brand Management 3 Journal of business ethics : JBE 3 Journal of business ethics : JOBE 3
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Source
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ECONIS (ZBW) 417 RePEc 131 Other ZBW resources 84 EconStor 34 USB Cologne (EcoSocSci) 23 BASE 3
Showing 41 - 50 of 692
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The role of gender in the European Union's path to earmarked parental leave
Søby, Line Altenow Høvik - In: CES working papers 16 (2024) 2, pp. 112-144
opposed. This paper tests this assumption using process tracing and Advocacy Coalition Framework (ACF) to analyze key events … societal influences within advocacy coalitions. Findings reveal minimal disagreement within the European Parliament on …
Persistent link: https://www.econbiz.de/10015327351
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Corporate social advocacy and gender equality: how call-to-action messages influence corporate reputation
Marschlich, Sarah; Bernet, Laura - In: Corporate Communications: An International Journal 29 (2024) 7, pp. 21-38
social advocacy (CSA), which affects their reputation in the public. Companies use different CSA message strategies …
Persistent link: https://www.econbiz.de/10015341916
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Accountability and the postcolonial identity of Palestinian human rights NGO activists
Alshurafa, Mohammed; Kamla, Rania - In: Accounting, organizations and society : an … 112 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014558601
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Diversity-oriented leadership (DOL) as a predictor of employee advocacy (EA) in select fortune Indian companies : mediating effects of symmetrical internal communication (SIC) and...
Khanna, Sanaya; Prusty, Twinkle - In: Cogent business & management 11 (2024) 1, pp. 1-19
-oriented leadership and employee advocacy. The current study uses the Post-Positivism Philosophy to evaluate the cause …-oriented leadership on employee advocacy. It also takes into account the mediating roles of symmetrical internal communication and work …-oriented leadership and employee advocacy, and the mediation is complementary. Additionally, the company was found to be a significant …
Persistent link: https://www.econbiz.de/10015443800
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The Political Side of Social Enterprises: A Phenomenon‐Based Study of Sociocultural and Policy Advocacy
Mair, Johanna; Rathert, Nikolas - In: Journal of Management Studies 62 (2024) 6, pp. 2358-2386
This study explores the often‐overlooked political dimension of social enterprises, particularly their advocacy … enterprises across seven countries and six problem domains to identify factors associated with their engagement in advocacy. Our … choices – legal form, sources of income, and collaborations – are significantly associated with advocacy activities. We …
Persistent link: https://www.econbiz.de/10015471346
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Fighting for survival : analyzing strategic trends in arts advocacy
Meagher, Trevor; Bezboruah, Karabi Chaudhury; Suh, Jiwon - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014450578
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Building bridges or digging the trench? International organizations, social media, and polarized fragmentation
Ecker-Ehrhardt, Matthias - In: The Review of International Organizations (2023), pp. 1-31
)—and partisan political advocacy (aimed at normative change). If IO communication focuses on advocacy it might garner substantial … resonance on social media. Such advocacy nevertheless fails to the extent that it fosters the polarized fragmentation of …
Persistent link: https://www.econbiz.de/10015113064
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Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: Journal of Brand Management 31 (2023) 2, pp. 168-192
As brand activism continues to move up the corporate agenda, a more comprehensive understanding of its effects is needed. This paper contributes to the evolving research by investigating moral emotions (i.e. other-praising and other-condemning emotions) as mediating factors and consumer-brand...
Persistent link: https://www.econbiz.de/10015173493
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How does customer advocacy influence brand loyalty? A serial mediation of brand relationship quality and brand trust
Sarmad, Imran; Ali, Rizwan - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 17 (2023) 1, pp. 191-213
A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes … between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty …
Persistent link: https://www.econbiz.de/10014278592
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Responsible tourism and hospitality: The intersection of altruistic values, human emotions, and corporate social responsibility
Ahmad, Naveed; Ahmad, Aqeel; Siddique, Irfan - In: Administrative Sciences 13 (2023) 4, pp. 1-27
empirical evidence on the impact of CSR on brand advocacy behavior among hospitality consumers (BADB) remains somewhat … consumers and, in turn, enhance their advocacy intentions towards the brand. This underscores the importance of carefully …
Persistent link: https://www.econbiz.de/10014333249
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