Gantman, Nataly; Spiegel, Yossi - NET Institute - 2004
banners and distribute it for free as adware. In this paper we study the programmers’ choice between these two modes of … software, …rms that advertise their products through ad banners, and consumers who buy software and consumer products. Adware … the same time, adware also raises privacy concerns. We study the e¤ect of programmers’ choice between shareware and adware …