Tasci, Asli D.A.; Moreno-Gil, Sergio - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 4, pp. 497-515
Purpose Image change through visit experience with a destination is a common assumption, yet with rare empirical support to date. Thus, this study treats destination image as an interactive system of cognitive and affective components that are dynamic and changing through the course of an...