Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European journal of management and business economics : … 28 (2019) 3, pp. 206-221
Purpose The purpose of this paper is to examine the influence of consumers' perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering...
