Search Results - subject:"Affective image"

Tourism broker's perspective on Turkey's image : marketing communications and subjective norms as mediators

Najjarzadeh, Mohammad; Amirzade, Nazanin; Zarch, … - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 33-69

Persistent link: https://www.econbiz.de/10013327007

Onflow and consumption : affect and first encounters

Lonergan, Paddy; Patterson, Maurice; Lichrou, Maria - In: Marketing theory 22 (2022) 4, pp. 623-641

Persistent link: https://www.econbiz.de/10013435585

Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study

Ranjbarian, Bahram; Avilagh, Hamed Abbaszadeh - In: Emerging Markets Journal : EMAJ 12 (2022) 2, pp. 1-8

Persistent link: https://www.econbiz.de/10014250638

Evaluating the Relationship between the Role of Promotional Tools in MICE Tourism and the Formation of the Touristic Image of Jordan

Chiu, Lim Khong; Ananzeh, Omar A. - In: Academica Turistica - Tourism and Innovation Journal 5 (2012) 1, pp. 59-73

Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation. This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the...

Persistent link: https://www.econbiz.de/10010692934