Search Results - subject:"Affective response"

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

cognitive attitude, intrusiveness attitude, evaluative judgments, and affective response and the general attitude toward ad were …' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective … response and general attitude toward ad was examined. Furthermore, reliability as a moderator in the relationship between …

Persistent link: https://www.econbiz.de/10014226226

Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European Research on Management and Business Economics … 25 (2019) 1, pp. 38-47

: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study … responses at malls. Affective response also positively impacts the behavioral intention of a mall visitor. Affective response …

Persistent link: https://www.econbiz.de/10012115947

Nature in malls: effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European research on management and business economics 25 (2019) 1, pp. 38-47

Persistent link: https://www.econbiz.de/10011956817

Customer dissatisfaction and delight: completely different concepts, or part of a satisfaction continuum?

Souca, Maria Luiza - In: Management & Marketing 9 (2014) 1

is the degree and intensity of the affective response they provide to the consumption experience, even though one cannot …

Persistent link: https://www.econbiz.de/10011019878

Satisfaction Attainment Theory as a Model for Value Creation

Briggs, R.O.; Qureshi, Qureshi, S.; Reinig, B. - Erasmus Research Institute of Management (ERIM), … - 2004

Organizations exist to create value for their stakeholders that stakeholders cannot create through individual effort. Information systems exist to increase an organization’s ability to create value using intellectual capital. A theoretical explanation of value might therefore be useful to...

Persistent link: https://www.econbiz.de/10010731208

Satisfaction Attainment Theory as a Model for Value Creation

Briggs, R.O.; Qureshi, S.; Reinig, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004

assessment, affective response, Shift in the Yield Assessment (SYA) 1 In: the Hawaii Iinterbational Conference on Systems … provide that awareness, when it assumes that: Axiom 4: Affective Response to SYA. A perceived Shift in the Yield …

Persistent link: https://www.econbiz.de/10005288612