This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the...

Purpose This paper aims to delineate the nature of the costs associated with the diffusion of brand posts. Since cost is an essential component of customer lifetime value, this research also aims to identify factors that impact consumer engagement (CE) with brand posts....

Chapter 1: A new era in Conversational AI -- Chapter 2: Designing conversational systems -- Chapter 3: The Rise of Neural Conversational Systems -- Chapter 4: Large Language Models -- Chapter 5: Introduction to Prompt Engineering -- Chapter 6: Advanced Prompt Engineering -- Chapter 7:...