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Advertising industry
22
Werbewirtschaft
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Creativity
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Kreativität
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Advertising effects
5
Advertising planning
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Kilgour, Mark
3
Koslow, Scott
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West, Douglas C.
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Campbell, Colin L.
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Abhishek
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Al-Shuaili, Ahmed Hamed
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Bakir, Aysen
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Berg, Hanna
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Bilby, Julie
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Deighton, John
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Drollinger, Tanya
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Erdogan, B. Zafer
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Heo, Jun
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Kallevig, Annette
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Kerr, Gayle
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Journal of advertising research
Journal of banking & finance
36
SpringerLink / Bücher
33
Working paper / National Bureau of Economic Research, Inc.
21
NBER working paper series
20
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Intereconomics : review of European economic policy
15
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of international financial markets, institutions & money
14
The journal of structured finance
14
Ifo-Schnelldienst
13
Journal of financial economics
13
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
13
NBER Working Paper
13
Springer eBook Collection
13
Finance research letters
12
International review of economics & finance : IREF
12
Journal of advertising
12
The accounting review : a publication of the American Accounting Association
12
Tourism management : research, policies, practice
12
Discussion paper / Centre for Economic Policy Research
11
International journal of advertising : the quarterly review of marketing communications
11
The journal of corporate finance : contracting, governance and organization
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
International review of financial analysis
10
Journal of marketing communications
10
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
9
Research
9
Women in PR history
9
Working paper series / European Central Bank
9
Advertising in developing and emerging countries : the economic, political and social context
8
CESifo working papers
8
Economic modelling
8
European journal of marketing : EJM
8
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
8
Journal of financial stability
8
Research in international business and finance
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ECONIS (ZBW)
22
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1
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
2
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
5
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
6
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
7
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
8
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
9
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Saved in:
10
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
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