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Journal of business research : JBR
Journal of banking & finance
36
SpringerLink / Bücher
33
Journal of advertising research
22
Working paper / National Bureau of Economic Research, Inc.
21
NBER working paper series
20
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Intereconomics : review of European economic policy
15
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of international financial markets, institutions & money
14
The journal of structured finance
14
Ifo-Schnelldienst
13
Journal of financial economics
13
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
13
NBER Working Paper
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Springer eBook Collection
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Finance research letters
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International review of economics & finance : IREF
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Journal of advertising
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The accounting review : a publication of the American Accounting Association
12
Tourism management : research, policies, practice
12
Discussion paper / Centre for Economic Policy Research
11
International journal of advertising : the quarterly review of marketing communications
11
The journal of corporate finance : contracting, governance and organization
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
International review of financial analysis
10
Journal of marketing communications
10
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
9
Research
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Women in PR history
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Working paper series / European Central Bank
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Advertising in developing and emerging countries : the economic, political and social context
8
CESifo working papers
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Economic modelling
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European journal of marketing : EJM
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Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
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Journal of financial stability
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Research in international business and finance
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subject:"agenten"
(97 results)
1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
3
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
4
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
5
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
6
Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
Saved in:
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