//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~person:"Dinkel, Michael"
~person:"Koslow, Scott"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Agentur"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
10
Werbewirtschaft
10
Creativity
9
Kreativität
9
Event sector
8
Veranstaltungswirtschaft
8
Deutschland
4
Germany
4
Advertising effects
3
Event-Marketing
3
Sportbranche
3
Sports industry
3
Visual perception
3
Visuelle Wahrnehmung
3
Werbewirkung
3
Werbung
3
Advertising
2
Advertising planning
2
USA
2
United States
2
Werbeplanung
2
Absorptive capacity
1
Advertising creativity
1
Augenfolgebewegung
1
Ausschreibung
1
Australia
1
Australien
1
Branchenentwicklung
1
Brand
1
Brand image
1
Brand management
1
Competitive tendering
1
Compliance management
1
Compliance-Management
1
Conference
1
Consumer behaviour
1
Corruption
1
Creative industries
1
Dienstleistungsqualität
1
Empirical method
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
11
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
4
Non-commercial literature
4
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
10
German
8
Author
All
Dinkel, Michael
Koslow, Scott
Silk, Alvin J.
26
Gaillard, Norbert
20
White, Lawrence J.
20
Ap Gwilym, Owain
18
Berndt, Ernst R.
18
Alsakka, Rasha
16
Cash, Daniel
15
Flandreau, Marc
14
Zanger, Cornelia
13
Kraft, Pepa
12
Luppold, Stefan
12
Nöcker, Ralf
12
Shapiro, Joel Andrew
11
Shin, Yoon S.
11
Crawford, Robert
10
Güttler, André
10
King, Stephen
10
Kisgen, Darren J.
10
Matousek, Roman
10
Packer, Frank
10
Sinclair, Timothy J.
10
Stewart, Chris
10
Becker, Bo
9
Caporale, Guglielmo Maria
9
Gärtner, Manfred
9
Löffler, Gunter
9
Weber, Karin
9
Bannier, Christina E.
8
Bongaerts, Dion
8
Cornaggia, Jess
8
Ferri, Giovanni
8
Kirchgeorg, Manfred
8
Penzkofer, Horst
8
Rieber, Alexander
8
Strahan, Philip E.
8
Zhou, Lei
8
Afonso, António
7
Amtenbrink, Fabian
7
more ...
less ...
Institution
All
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
2
Published in...
All
Mannheimer Beiträge zur Betriebswirtschaftslehre
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of advertising
2
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
4
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
5
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
6
Handbuch Messe-, Kongress- und Eventmanagement
Dinkel, Michael
(
ed.
);
Luppold, Stefan
(
ed.
); …
-
2021
-
Zweite, aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012666141
Saved in:
7
Personalmanagement: Herausforderungen für die Eventorganisation
Dinkel, Michael
(
ed.
);
Baumgartner, Roman
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011773547
Saved in:
8
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
9
Compliance - Anforderungen an das Eventmanagement
Brager, Laura
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011994037
Saved in:
10
Eye Tracking in der Sport- und Veranstaltungsbranche
Dinkel, Michael
(
ed.
);
Schröer, Carsten
(
ed.
); …
-
Duale Hochschule Baden-Württemberg Mannheim / …
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011994038
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->