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  • Search: subject:"Agile international marketing capability"
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Subject
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Agile international marketing capability 1 Ambidextrous innovation capability 1 Capability approach 1 Capability-Ansatz 1 Competitive advantage 1 Digital international marketing capability 1 Dynamic capabilities 1 Dynamische Kompetenzen 1 Firm performance 1 Innovation 1 International dynamic marketing capabilities 1 International marketing 1 International marketing capabilities 1 International marketing resilience capability 1 Internationales Marketing 1 Literature review 1 Marketing 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Unternehmenserfolg 1 Wettbewerbsvorteil 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Mitręga, Maciej 1 Pfajfar, Gregor 1 Shoham, Aviv 1
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International marketing review 1
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ECONIS (ZBW) 1
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
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