Purpose This study investigates how food safety trust works as a critical moderator in the Chinese online fresh agricultural market based on an extended technology acceptance model. Design/methodology/approach The authors propose a research model that integrates attributes from the technology...

Soil, atmosphere, water and quality of agricultural product constitute the content of land ecological quality. Cixi City, through survey pilot project of basic farmland quality, carried out high precision soil geochemical survey and survey of agricultural products, irrigation water and air...