Yayla-Kullu, H. Muge; Tansitpong, Praowpan - In: Journal of Management and Strategy 4 (2013) 4, pp. 1-11
Providing good quality services enables airlines to retain customer satisfaction, loyalty, market-share, and ultimately profitability. However, U.S. airlines compete primarily on price and are not known for good quality service. There have been a growing number of low-cost airlines. In such a...