Search Results - subject:"Alexa"

Marketing mit Sprachassistenten : So setzen Sie Alexa & Co strategisch erfolgreich ein

Hörner, Thomas - 2023 - 2., überarbeitete und erweiterte Auflage

können und welche Rolle sie für das Marketing spielen. Alexa und andere Sprachassistenten werden immer populärer und … ausgeweitet werden? Und wie lassen sich Alexa & Co als Content-Marketing-Tools nutzen? Der Autor liefert fundiertes …

Persistent link: https://www.econbiz.de/10014322112

Value co-creation on networked platforms - A service-dominant logic analysis of the Alexa Assistant ecosystem

Alt, Rainer; Zimmermann, Alfred - In: Electronic Markets 36 (2025) 1

platform networks, using Amazon Alexa as a representative case. Via assistant platforms like Alexa or OpenAI's ChatGPT, users …

Persistent link: https://www.econbiz.de/10015574419

The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI

Matosas-López, Luis - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 180-201

Persistent link: https://www.econbiz.de/10015371499

Voice-Marketing kompakt : Der Siegeszug der digitalen Assistenten

Kreutzer, Ralf T.; Jäger, Franziska - 2025 - 2., vollständig überarbeitete und erweiterte Auflage

„Mobile First“ – Der Siegeszug der digitalen Assistenten -- Voice-Marketing – Ziele, Inhalte, Lösungskonzepte -- Voice-Marketing-Journey zur Implementierung des Voice-Marketings in Unternehmen.

Persistent link: https://www.econbiz.de/10015448787

AI-powered voice assistants : developing a framework for building consumer trust and fostering brand loyalty

Rawool, Vai; Foroudi, Pantea; Palazzo, Maria - In: Electronic commerce research 25 (2025) 6, pp. 4471-4503

Persistent link: https://www.econbiz.de/10015595530

Exploring antecedents impacting user satisfaction with voice assistant app : a text mining-based analysis on Alexa services

Kumar, Anand; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014460866

Voice engagement leading to business intelligence : a systematic review and agenda for future research

Sattarapu, Praveen Kumar; Wadera, Deepti; Kaur, Jaspreet - In: International journal of business intelligence research … 12 (2021) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10014307165

Voice assistants as gatekeepers for consumption? - how information intermediaries shape competition

Noskova, Victoriia - 2021

(or digital personal assistants, DPAs, e.g. Apple's Siri, Amazon's Alexa, Google Assistant) are not included into this …

Persistent link: https://www.econbiz.de/10012795284

Voice assistants as gatekeepers for consumption? How information intermediaries shape competition

Noskova, Victoriia - 2021

(or digital personal assistants, DPAs, e.g. Apple's Siri, Amazon's Alexa, Google Assistant) are not included into this …

Persistent link: https://www.econbiz.de/10012799113

Curb your enthusiasm : examining the customer experience with Alexa and its marketing outcomes

Oliveira, Guilherme Gouvea de; Lizarelli, Fabiane Letícia - In: Journal of retailing and consumer services 71 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014265667

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