Search Results - subject:"Algorithmic marketing"

Theorizing the costs of self-service technologies and co-creation by design

Darmody, Aron; Zwick, Detlev - In: Journal of macromarketing 44 (2024) 1, pp. 6-13

Persistent link: https://www.econbiz.de/10014584702

Data-driven Retailing : A Non-technical Practitioners' Guide

Kerkhove, Louis-Philippe - 2022

-- Chapter 7. The Case for Algorithmic Marketing -- Chapter 8. Better Customer Segmentation -- Chapter 9. Anticipate What … innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed …

Persistent link: https://www.econbiz.de/10013392540

When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors

Srinivasan, Raji; Sarial-Abi, Gülen - In: Journal of marketing 85 (2021) 5, pp. 74-91

Persistent link: https://www.econbiz.de/10012608717

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418