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~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
NBER working paper series
384
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
323
Discussion paper series / IZA
286
IZA Discussion Paper
163
Journal of health economics
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Beiträge zur Gerontologie und Altenarbeit
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40
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International journal of consumer studies
39
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36
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The American economic review
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The European journal of health economics : HEPAC ; health economics in prevention and care
35
Discussion paper / Centre for Economic Policy Research
34
Economics letters
34
Journal of population economics
34
Journal of economic behavior & organization : JEBO
33
Michigan Retirement Research Center Research Paper
32
The review of economics and statistics
32
Journal of managerial psychology
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SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
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Applied economics
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The silver market phenomenon : business opportunities in an era of demographic change
28
Technological forecasting & social change : an international journal
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Applied economics letters
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ECONIS (ZBW)
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1
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Le Serre, Delphine
;
Weber, Karin
;
Legohérel, Patrick
; …
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 455-466
Persistent link: https://www.econbiz.de/10011783141
Saved in:
2
Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod
;
Yazdanparast, Atefeh
;
Strutton, David
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
Saved in:
3
Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
Saved in:
4
Insights into mature consumers of financial services
Milner, Trenton
;
Rosenstreich, Daniela
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009765040
Saved in:
5
Age-related reaction to a product harm crisis
Silvera, David H.
;
Meyer, Tracy
;
Laufer, Daniel
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
Saved in:
6
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
7
The emergence of marketing in Millennial new ventures
Lingelbach, David
;
Patino, Anthony
;
Pitta, Dennis A.
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 136-145
Persistent link: https://www.econbiz.de/10009541758
Saved in:
8
Do Millennials read books or blogs? : introducing a media usage typology of the internet generation
Kilian, Thomas
;
Hennings, Nadine
;
Langner, Sascha
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009541762
Saved in:
9
A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
Saved in:
10
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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