Search Results - subject:"Alternative-based"

When a picture's worth a thousand words : the effects of visual construal priming on information acquisition and choice

Marzocchi, Gian Luca; Pizzi, Gabriele; Scarpi, Daniele - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 487-498

Persistent link: https://www.econbiz.de/10011537269

The effect of attribute-based and alternative-based processing on consumer choice in context

Jang, Jung Min; Yoon, Song-oh - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 511-524

Persistent link: https://www.econbiz.de/10011537276

Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices

Pizzi, Gabriele; Scarpi, Daniele; Marzocchi, Gian Luca - In: Journal of Economic Psychology 42 (2014) C, pp. 41-51

Consumers can be provided with information in either an attribute- or an alternative-based way. We consider the … providing product-related information in an attribute- rather than an alternative-based way shifts choices. The attribute … when the same information is acquired following the alternative-based pattern, it leads to low construal levels and choices …

Persistent link: https://www.econbiz.de/10010785245

Showing a tree to sell the forest : the impact of attribute- and alternative-based information presentation on consumers' choices

Pizzi, Gabriele; Scarpi, Daniele; Marzocchi, Gian Luca - In: Journal of economic psychology : research in economic … 42 (2014), pp. 41-51

Persistent link: https://www.econbiz.de/10010428831