Search Results - subject:"Alternative-based information"

Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices

Pizzi, Gabriele; Scarpi, Daniele; Marzocchi, Gian Luca - In: Journal of Economic Psychology 42 (2014) C, pp. 41-51

strength lies in convenience and other feasibility-related features are boosted by the presentation of alternative-based … information. Conversely, choice shares for products whose strength lies in design and other desirability-related features are …

Persistent link: https://www.econbiz.de/10010785245

Showing a tree to sell the forest : the impact of attribute- and alternative-based information presentation on consumers' choices

Pizzi, Gabriele; Scarpi, Daniele; Marzocchi, Gian Luca - In: Journal of economic psychology : research in economic … 42 (2014), pp. 41-51

Persistent link: https://www.econbiz.de/10010428831