Muhammad, Fiaz; Ikram, Amir; Jafri, Syed Khurram; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/9, pp. 1-12
Considering the universal competitive pressures, it is imperative for the organizations to be more dynamic and innovative. The viability of companies is dependent on innovation and organizational culture is regarded as an important component in realizing the objective of product innovation. The...