Rhyne, Lawrence C. - In: Journal of Product & Brand Management 3 (1994) 3, pp. 39-50
The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of … development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s … Cup campaign as a case study to illustrate lessons for product design in early stages of technological development in …