Definitions are part of marketing management texts and courses; however, some representatives of the social and humanistic sciences tend to regard them cautiously. The simple definition of a process is a discipline in itself (Heilbrun, 1996), which leaves open a lot of alternatives. The concern...

Purpose – This paper seeks to record the author's personal reflections on his career as a marketing scholar. Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The author's career as a student, teacher, and scholar are described in...