Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Analogical learning theory"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Analogical learning theory
2
Brand image
2
Brand origin
2
Meaning transfer
2
Brand
1
Brand management
1
Consumer behaviour
1
Designation of origin
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
conceptual-paper
1
Language
All
English
2
Author
All
D'Antone, Simona
2
Merunka, Dwight
2
Published in...
All
International Marketing Review
1
International marketing review
1
Source
All
ECONIS (ZBW)
1
Other ZBW resources
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand origin meaning transfer model (BOMT): an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International Marketing Review
32
(
2015
)
6
,
pp. 713-731
proposed that includes both processes. Design/methodology/approach – The proposed model is based on
analogical
learning
theory
…
Persistent link: https://www.econbiz.de/10014828442
Saved in:
2
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
