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Analytic induction 1 Business-to-business 1 Case studies 1 Dynamic capabilities 1 Marketing channels 1 Resource based view 1
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Free 1
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Book / Working Paper 1
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English 1
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Daniel, Elizabeth 1 Wilson, Hugh 1
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BASE 1
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The Multi-Channel Challenge: A dynamic capability approach.
Wilson, Hugh; Daniel, Elizabeth - 2007
activities. Using four case studies and the analytic induction approach to data analysis, we identify seven dynamic capabilities …
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