L'abbe Wu, Nesa - In: International Journal of Operations & Production Management 10 (1990) 4, pp. 65-72
It is clearly not enough in product research to show that people prefer one product to another, but one must also show what attributes of the product cause them to prefer it. Saaty′s Analytic Hierarchy Process (AHP) is an appropriate method for measuring and analysing multidimensional...