This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...

A fuzzy goal programming approach is applied in this paper for solving the vendor selection problem withmultiple objectives, in which some of the parameters are fuzzy in nature. A vendor selection problem has beenformulated as a fuzzy mixed integer goal programming vendor selection problem that...