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Search: subject:"Analytics-driven value creation"
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Analytics-driven value creation
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Competitive advantage
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Customer analytics
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Customer value
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Akter, Shahriar
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Hossain, Md Afnan
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Yanamandram, Venkata
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Journal of business research : JBR
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Why doesn't our value creation payoff : unpacking customer
analytics-driven
value
creation
capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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