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Andrea Gröppel-Klein
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Neuromarketing
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Gröppel-Klein, Andrea
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Häusel, Hans-Georg
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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ECONIS (ZBW)
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"Die Hirnforschung kann umfassendere Erklärungsmodelle liefern" : Interview mit
Andrea
Gröppel-Klein
Gröppel-Klein, Andrea
;
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 217-221)
.
2014
Persistent link: https://www.econbiz.de/10010341958
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