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AnswerTree 1 CHAID 1 Customer satisfaction 1 Perceived quality 1
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Hwang, Jinsoo 1 Zhao, Jinlin 1
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Factors Influencing Customer Satisfaction or Dissatisfaction in the Restaurant Business Using AnswerTree Methodology
Hwang, Jinsoo; Zhao, Jinlin - 2010
study was to find differences between satisfied and dissatisfied customers. The major analytical method used was AnswerTree …. As AnswerTree method allows the researcher to more effectively target exact groups of people, it is a suitable analysis …
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