Search Results - subject:"Anti‐consumption"

Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...

Persistent link: https://www.econbiz.de/10014084870

Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge

Wilson, Matthew; Robson, Karen; Pitt, Leyland F. - In: Psychology & marketing 39 (2022) 3, pp. 598-611

Persistent link: https://www.econbiz.de/10012817141

Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance

Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; … - In: Psychology & marketing 39 (2022) 3, pp. 612-633

Persistent link: https://www.econbiz.de/10012817143

Signaling nothing : motivating the masses with status signals that encourage anti-consumption

Armstrong Soule, Catherine A.; Sekhon, Tejvir Singh - In: Journal of macromarketing 42 (2022) 2, pp. 308-325

Persistent link: https://www.econbiz.de/10013257882

Alternative consumer practices for a sustainable identity : the perspective of organic food consumption

Fernandes, Emilia Pereira; Saraiva, Artur - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 279-308

Persistent link: https://www.econbiz.de/10013206544

Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory

Maseeh, Haroon Iqbal; Sangroya, Deepak; Jebarajakirthy, … - In: Psychology & marketing 39 (2022) 12, pp. 2302-2327

Persistent link: https://www.econbiz.de/10013465193

Company social irresponsibility and customer boycott intention in times of crisis

Keskin, Halit; Esen, Emel; Bozkurt, Sıddık - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 761-777

Persistent link: https://www.econbiz.de/10015138133

Why consumers boycott more than buycott : the role of perceived instrumentality and self-enhancement

Li, Andy; Kirmani, Amna; Ferraro, Rosellina - In: Journal of the Association for Consumer Research : JACR 9 (2024) 4, pp. 415-426

Persistent link: https://www.econbiz.de/10015144297

Political backlash and consumer boycotts : evidence from the NFB relocation and movie demand in Canada

Gil, Ricard; Xing, Jingyi - In: The Canadian journal of economics : the journal of the … 57 (2024) 3, pp. 933-960

Persistent link: https://www.econbiz.de/10015166791

Drivers of helping behaviour among young consumers : insights from the planned consumption boycott for ending the herder-farmer conflict in Nigeria

Agu, Agu Godswill; Aidin, Salamzadeh; Okocha, Ebere Rejoice - In: African journal of business & economic research : AJBER 19 (2024) 4, pp. 499-521

Persistent link: https://www.econbiz.de/10015329783