Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.

The mobile application (app) market is one of the fastest growing markets in recent years. In this study, we investigate how app adoption changes customers’ hotel booking behaviors using a dataset of around 16,000 randomly selected customers’ hotel booking and stay information from one of...

Manuscript type: Research Paper. Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a...