Many low- and middle-income countries (LMICs) are experiencing a nutrition transition from traditional diets to high-energy, processed foods, increasing non-communicable disease risks. Digitalization of food systems plays a significant role in shaping this transition. This paper investigates the...

The emergence of mobile applications (apps) that utilize sharing economy concepts has revolutionized multiple industries, including transportation, accommodation, healthcare, and other sectors. With the nature of massive data collection and sharing policies, these platforms create serious...

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Design elements intended to influence the behavior of users are ubiquitous in smartphone apps. To date, there is no systematic framework that comprises the most common elements and their potential effects and risks to enable the analysis of behavioral design in smartphone apps. Building upon...

This study examines the factors influencing users' flow experience in Vietnam related to online food ordering application platforms, thereby driving subsequent behavior. This study surveyed 720 participants using a structured questionnaire with a stratified sampling technique based on the market...