Purpose – The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision. Design/methodology/approach – A...

This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in the Internet context. University students completed a total of 356 usable questionnaires. Data analysis was conducted using confirmatory factor analysis and structural equation...

This research was designed to generate inductively distinguishable clusters of ethnic apparel consumers; theoretical propositions describing these clusters were intended as a comparative benchmark for further research as a guidance for marketing of ethnic apparel to definable consumer segments....